Social Media Marketing
What is social media marketing?
Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile and receive input or feedback from ones customers and potential customers. Ultimately, this will help businesses connect with new and current customers and drive revenues.
To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members. Which leads to a great challenge for small business owners as it can be incredibly time-consuming. Social media marketing campaigns are not one-shot affairs; they need to be nurtured over time. Sure you know of Facebook, Twitter, Linkedin and Blogging – but how do you use them effectively to gain market awareness with your targeted customers?
While big businesses such as Dell, Target, Starbucks and Old Spice have been using social media marketing effectively, they have the kinds of marketing budgets that allow them to assign XX number of staff to plan, conduct and manage social media marketing campaigns, these are resources that most small businesses don't have.
Still, social media marketing is a type of marketing that most small businesses would benefit from, if only to find out more about what their customers are thinking - and saying - about their brand and their products. Allow J. Scott Consulting to craft and manage your small business’s social media marketing campaigns.
Social Media Marketing Solutions
Basic Set-Up Package: We will establish and/or refine your companies presence on the top social media outlets, including, automation and optimization of Twitter marketing. This includes sites such as Facebook, My Space, Linkedin, Zoominfo, Plaxo and other targeted sites depending upon your industry. We will teach you and your staff to manage and maintain your social media presence. This is a flat fee service and you can be set up typically within two –three weeks.
Managed Social Media Marketing: You will receive everything in the basic set-up package, however, we will manage your social media marketing campaigns on your behalf. This is perfect for the small business as you will not need to allocate staff or hire a Social Media Director to ensure your campaigns are consistent and effective. We will conduct regular update meetings to ensure your message is up to date and that we are aware of any promotions, new products/services or changes in your business. We require a onetime set-up fee and monthly management fees for this service as well as the commitment on consistent communications for effective campaigns.
